Our philosophy rests on two key components. Complete Health and Active Spaces
We believe in Six Principles of Health which control our decision making and influence the shape of the health & fitness industry. They are all interconnected and should be addressed synergistically to create prolonged health with maximum efficiency. Consumers care about each of these principles of their health and seldom find the opportunity to explore them all in one place.
It became clear to us that deteriorating health elements including mental health and obesity were not being solved on a large scale by gyms and health clubs which had the most potential to make a difference.
While the industry boomed and every niche of health was explored, so many are being left behind and finding their health deteriorating. As health data has improved the situation has been truly revealed as many of us struggle to stay healthy on our own.
More needs to be done to change fitness spaces, focused on weight loss or muscle building, into active spaces which benefit more people across all of their health concerns.
We believe that gyms hold the key to this change despite the increasingly dominant online offerings which are still embedded in the old way of thinking. Gyms have the agile capacity to introduce complete health principles which are directly influenced by the true needs of their community. Not only address one health concern but support them all synergistically.
It's coaches that make the difference and brands that inspire and build community beyond any tech company or corporate solution. Trust, Accountability, Motivation, Consistency, Support, Knowledge and Patience are what make coaches stand out. It's what makes them capable to do more where it is desperately needed.
It's time to redefine the gym